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Our Story

Hellfire Hot Sauce Inc. was established in 2009 by Diana (The “Sauceress”) and Merle (The “Chilimaster”) in Lake Geneva, Wisconsin. The company was started to share their love of the fresh chiles they grew with the rest of the world. The focus was on creating all natural sauces that would provide the extreme heat and flavor that chileheads craved without the need for pepper extracts. The Chilimaster has been growing peppers for over thirty years and uses his experience in combining different chile profiles and other natural ingredients to create flavorful and unique sauces that provide chileheads with all the heat they need and all the flavor they want. At Hellfire the motto is “Setting the World on fire with flavor one Bottle at a Time!”

As well as their sauces being all natural they source their peppers from organic growers who use very little or no salt in their pepper mashes, thus they have lowered the sodium levels in all of their sauces. Featured in Men’s Fitness Magazine as one of the healthiest hot sauces on the market. They also have taken it a step further by creating sauces utilizing various ingredients including mangoes, pineapples, papayas, watermelon, prickly pear cactus, Mandarin oranges, peaches, pears, apples, vanilla beans, chocolate, ginger, beets, tomatillos, sun dried tomatoes, red thai curry and other spices. They have infused some of their sauces with liquors such as Caribbean spiced rum, Cinnamon Whisky and Bourbon. They also have a lineup of spice rubs ranging from mild to XXX hot, featuring Hatch, Bhut Jolokia, Trinidad Scorpion and Carolina Reaper chile powders.

Merle and Diana had been growing and cooking with fresh heirloom tomatoes, superhot peppers, vegetables, herbs and spices and sharing them with family, friends and coworkers for many years prior to starting the company. Hellfire Hot Sauce company was launched with the intent of sharing the all natural heat and flavors they had enjoyed for so many years with the rest of the world!

They knew other people also enjoyed their sauces after winning the coveted Lenny award in 2010 for the reviewers product line of the year. Then many awards from various hot sauce festivals across the country for their sauces. Including the NYC Hot Sauce Expo, The Scovie Awards, The Fiery Food Challenge, the World Hot Sauce Awards, the Louisiana Hot Sauce Festival, Cajun Hot sauce festival, Houston Hot Sauce Festival, The International Flavor Awards, The Hot Peppers Awards and Chile Pepper magazine. They have also have been featured in Maxim Magazine, Bon Appetit Magazine, “Top eleven sauces” Gearpatrol.com, Maxim.com, Men’s Fitness Magazine, The Today Show, Chile Pepper Magazine, The Cooking Channel, The List, The Thrillist, Tailgater Magazine, Huffington Post and numerous newscasts, newspapers and blogs.

Another passion at Hellfire was to combine hot sauce with art. Being huge collectors themselves they set out to create the coolest hot sauce collectibles in the world. Starting out in 2009 using a local Artist Steve Batson and in 2011 collaborating World Renown Artist and Sculptor Dan Norton. Hellfire Collectible Art bottles have become world famous and collected on 5 continents. They have created a Halloween Hell art bottle and sauce each year since 2009 along with a yearly Prestige art bottle and special bottles for various national hot sauce and art shows. These bottles are anticipated by diehard collectors and sell out in minutes after release and are highly sought out on the secondary market.

Hellfire has also teamed up with the extremely talented graphic artist Buddy Sypeck to create the coolest labels, posters, t-shirts, banners and website in the industry. The website has won two first place awards including a Scovie. Hellfire Hot Sauce has been referred to as the Iron Maiden of Hot Sauce. Their goal is not only to bring amazing sauces to the world but great art that every chilehead can enjoy and share with their friends!

Both the sauces and collectible bottles have received fantastic reviews from the critics, customers and chileheads around the world. Hellfire Hot Sauce currently has major distribution in not only the USA but Canada, Switzerland, Europe and Australia. At Hellfire, Diana & Merle feel that they have just begun the journey and plan to continue to bring Artisan hot sauces and collectibles to new levels!!!

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