Merle and Diana had been growing and cooking with fresh heirloom tomatoes, superhot peppers, vegetables, herbs and spices and sharing them with family, friends and coworkers for many years prior to starting the company. Hellfire Hot Sauce company was launched with the intent of sharing the heat and flavors they had enjoyed for so many years with the rest of the world!
They knew other people also enjoyed their sauces after winning the coveted Lenny award in 2010 for the reviewers product line of the year. Then many awards from various hot sauce festivals across the country for their sauces. Including the NYC Hot Sauce Expo, The Scovie Awards, The Fiery Food Challenge, the World Hot Sauce Awards, the Louisiana Hot Sauce Festival, Cajun Hot sauce festival, Houston Hot Sauce Festival, The International Flavor Awards, The Hot Peppers Awards and Chile Pepper magazine. They have also have been featured in Maxim Magazine, Bon Appetit Magazine, “Top eleven sauces” Gearpatrol.com, Maxim.com, Men’s Fitness Magazine, The Today Show, Chile Pepper Magazine, The Cooking Channel, The List, The Thrillist, Tailgater Magazine, Huffington Post and numerous newscasts, newspapers and blogs.
Another passion at Hellfire was to combine hot sauce with art. Being huge collectors themselves they set out to create the coolest hot sauce collectibles in the world. Starting out in 2009 using a local Artist Steve Batson and in 2011 collaborating World Renown Artist and Sculptor Dan Norton. Hellfire Collectible Art bottles have become world famous and collected on 5 continents. They have created a Halloween Hell art bottle and sauce each year since 2009 along with a yearly Prestige art bottle and special bottles for various national hot sauce and art shows. These bottles are anticipated by diehard collectors and sell out in minutes after release and are highly sought out on the secondary market.
Hellfire has also teamed up with the extremely talented graphic artist Buddy Sypeck to create the coolest labels, posters, t-shirts, banners and website in the industry. The website has won two first place awards including a Scovie. Hellfire Hot Sauce has been referred to as the Iron Maiden of Hot Sauce. Their goal is not only to bring amazing sauces to the world but great art that every chilehead can enjoy and share with their friends!